Michael Carducci is a magician at corporate events and upscale private parties.
He perform primarily for adults and his style is friendly, elegant, polished, sophisticated, astonishing. Although he perform magic for a living, what he sell are not his individual tricks, but the amazement and astonishment of his clients’ guests.
The website must instantly communicate what he do (sophisticated, unique entertainment for events)
Other than that establishing image, the focus should really be on the audience and their experience. Friendly, fun, elegant, sophisticated, astonishing.