Unique online retailer of quality mens shaving and grooming supplies – featuring the brand Pinaud-Clubman and other premium products
Primary: 50+, male Secondary: 25-40, male
Things to communicate to the audience through website
- Clubman Online is THE best source for Clubman products on the web
- Clubman Online carries an excellent variety of high quality shaving/ grooming supplies and tools
- Clubman Online provides expert product/ lifestyle guidance and high customer service
Differentiation from competitors
- We specialize in Clubman products – the only site with the full array of products
- We carry a specially curated collection of the worlds finest shaving and grooming products
- We provide high-touch customer service and have 30+ years experience
Authentic, High quality, Expertise, Classics
Site design needs to serve these purposes:
- Retro/barbershop feel (but not to the extent that we dont look current).
The main products (Clubman) are a niche brand that most customers first encountered as a boy in a barbers chair or a club – they have strong emotional connections to this experience that these products evoke.
- High quality, authentic precision tools for shaving/grooming. There are a number of sites that do this: Shaving101, Art of Shaving, Waterman Pens, Lie-Nielsen Toolworks, Levenger. These convey quality, and relevance/utility on a personal level. It may make sense to consider a store within a store idea to separate out the higher quality offerings from the everyday-priced Clubman products.